Why you should be using Segment right now
As a Segment Certified Partner, I can seem a little biased. Having worked with
What is a Technical Web Analyst?
I have been a tag management contractor since 2014, or what others call a
Google Analytics 4 & Google Tag Manager Implementation Tips
The easiest way to implement Google Analytics 4 is through Google Tag Manager. Placing
When should I implement Google Analytics 4?
In 2020 Google finally announced the follow-up to Google Analytics Universal, Google Analytics 4.
Top 5 considerations for using Google Tag Manager Server Side
Google Tag Manager Server Side is the hottest thing under the sun at the
Data Governance and our problem with its definition
In a previous article we discussed the importance of the data quality checking process
How Data Quality checks can improve Tag Management
With Data Quality being part of the Tag Management Maturity Model we thought it
Tag Management Maturity Model
Being a tag management agency it is more than natural that we explain to
Top 5 traits of a tag management consultant
In the past 10 years that tag management has been active in the digital
Who owns tag management?
Tag management systems have grown over the years in terms of functionality. Where TagMan