Tag Management Blog2019-04-10T14:28:40+02:00

What is a Technical Web Analyst?

I have been a tag management contractor since 2014, or what others call a Technical Web Analyst, and have been lucky enough to experience various online businesses while auditing, implementing, and maintaining tag management systems. From small businesses with easy setups to more complex multi-national enterprises, tag management is a challenge a Technical Web Analyst should look forward to tackling every day. During my tag management contracts, implementations have both amazed and surprised me. With no accreditation for tag management

Google Analytics 4 & Google Tag Manager Implementation Tips

The easiest way to implement Google Analytics 4 is through Google Tag Manager. Placing the gtag.js script on your page and enabling Enhanced Measurements is no challenge either, but it still does not offer you the flexibility that Google Tag Manager can. 6 Professional Implementation Tips for GA4 in GTM With a plethora of great online tutorials online on implementing Google Analytics 4 in Google Tag Manager, I want to do something different. I want to take the time and

When should I implement Google Analytics 4?

In 2020 Google finally announced the follow-up to Google Analytics Universal, Google Analytics 4. Their next-generation analytics solution is built on an event-based data model, which differs vastly from Universal Analytics. A question that arose quickly after the announcement was: 'Can I migrate from Universal Analytics to Google Analytics 4?' Technically, Google does offer some capabilities to do this, but since the underlying data models don't match, it would be like trying to fit a square peg in a round

Top 5 considerations for using Google Tag Manager Server Side

Google Tag Manager Server Side is the hottest thing under the sun at the moment in the world of digital analytics. Even though companies like Tealium and Segment have been offering similar solutions for years, the fact that now the most used tag management system offers a  server-side solution should come as no surprise. Just as Google Tag Manager Server Side may sound to many people like Caramel Ribbon Crunch Frappuccino will to an average coffee drinker, it simply is

Data Governance and our problem with its definition

In a previous article we discussed the importance of the data quality checking process with regards to tag management. We described the differences between pre- and post-processing data quality checks and solutions for each method. Higher data quality can be perceived to increase the value of it. Now we want to discuss how data governance, including data quality, can play a significant role when used together with tag management. Before we begin, we would like to point out that there

How Data Quality checks can improve Tag Management

With Data Quality being part of the Tag Management Maturity Model we thought it wise to look a little deeper. When we, at Tagticians, started to reflect on which tag management tools we offer consultancy services for it surprised us that only 2 of the 4 offered any form of built-in Data Quality checks. In the many years that we have been working in the tag management industry, data quality has been rarely spoken of. The assumption is often made

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