Solving GA4’s Measurement Protocol Session issue in Segment
This article will work as a guide to making the Google Analytics 4 Destination, which relies on Google's Measurement Protocol version 2, in Segment work. Segment has created the out-of-the-box GA4 solution for its customers to the best of its ability. This is referred to as a destination. However, due to its inherent nature, Google's Measurement Protocol lacks certain functionalities to make it work as expected. The most significant challenge is identifying sessions since the server-side payload does not send
Unlocking the Power of Identity Resolution in CDPs
As the volume of customer data continues to grow, companies are turning to customer data platforms (CDPs) to help them manage and make sense of all that data. One of the most important features of a CDP, which should be seriously considered when choosing a CDP for your business, is its ability to match and link customer data from different sources to a single, unified view of the customer. This process is known as identity resolution, a critical aspect of
How to choose the right CDP solution for your business?
Are you looking to improve your company's ability to collect and manage customer data? Whether it is a all-in-one customer data platform (CDP) or a composable customer data platform (CCDP), both can be powerful tools for gaining a more comprehensive understanding of your customers and making better-informed decisions. But with so many CDP solutions on the market, how do you know which one is right for you? This blog post will explore the considerations for choosing a CDP and provide
8 Ways to respect a visitor’s consent choices
Data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are designed to protect the personal data of individuals and give them more control over how their data is collected, used, and shared. For organizations to comply with these regulations, they must take specific actions such as obtaining explicit and informed consent, providing transparency, allowing individuals to control their data, implementing security measures, and regularly reviewing and updating their practices. In this
What is a composable customer data platform?
Customer data platforms (CDPs) have become increasingly popular recently as businesses look for ways to collect and manage user data more effectively and accurately. One of the key benefits of a CDP is that it allows companies to collect data from various sources, including website interactions, email campaigns, mobile apps, and social media. This data can create a comprehensive view of each customer, including their demographics, interests, and behavior. However, there is a growing debate around the traditional all-in-one CDP,
4 reasons to use Google Tag Manager in Segment
As counter-intuitive as it may sound, using Google Tag Manager in Segment can have some benefits. I have listed four reasons why you should consider using Google Tag Manager as a destination in Segment. One does not simply call Segment a tag manager Having worked on various Segment projects in the past and as a Segment certified consultant, I feel confident in defending that Segment and Google Tag Manager are nothing like each other. A common misconception stems from Segment's