Why you should be using Segment right now
As a Segment Certified Partner, I can seem a little biased. Having worked with Segment on many projects I can honestly say that it is the perfect solution for those looking to consolidate a large chunk of their marketing stack into a single SaaS.
Top 5 Segment features you will love using
At Tagticians, I have been providing Segment consultancy services for several years now. Segment is a great tool that combines the powers of CDP with data collection and endpoint distribution. If you use Segment, make sure you start using these top 5 features. Feature #1: Computed Traits Segment is a Customer Data Platform (CDP) and can easily store data collected through its identify function to profiles. These traits (parameters) can later be used for segmentation and personalization purposes. In addition
What is a Technical Web Analyst?
I have been a tag management contractor since 2014, or what others call a Technical Web Analyst, and have been lucky enough to experience various online businesses while auditing, implementing, and maintaining tag management systems. From small businesses with easy setups to more complex multi-national enterprises, tag management is a challenge a Technical Web Analyst should look forward to tackling every day. During my tag management contracts, implementations have both amazed and surprised me. With no accreditation for tag management
Google Analytics 4 & Google Tag Manager Implementation Tips
The easiest way to implement Google Analytics 4 is through Google Tag Manager. Placing the gtag.js script on your page and enabling Enhanced Measurements is no challenge either, but it still does not offer you the flexibility that Google Tag Manager can. 6 Professional Implementation Tips for GA4 in GTM With a plethora of great online tutorials online on implementing Google Analytics 4 in Google Tag Manager, I want to do something different. I want to take the time and
When should I implement Google Analytics 4?
In 2020 Google finally announced the follow-up to Google Analytics Universal, Google Analytics 4. Their next-generation analytics solution is built on an event-based data model, which differs vastly from Universal Analytics. A question that arose quickly after the announcement was: 'Can I migrate from Universal Analytics to Google Analytics 4?' Technically, Google does offer some capabilities to do this, but since the underlying data models don't match, it would be like trying to fit a square peg in a round
Top 5 considerations for using Google Tag Manager Server Side
Google Tag Manager Server Side is the hottest thing under the sun at the moment in the world of digital analytics. Even though companies like Tealium and Segment have been offering similar solutions for years, the fact that now the most used tag management system offers a server-side solution should come as no surprise. Just as Google Tag Manager Server Side may sound to many people like Caramel Ribbon Crunch Frappuccino will to an average coffee drinker, it simply is