The goal is to properly and effeciently setup and implement tag management system and digital analytics tool on a website. This is a multi-step process and is based on a single tag management and digital analytics account.
EXAMPLE IMPLEMENTATION: GOOGLE TAG MANAGER
For a simple Google Tag Manager implementation the Setup & Implementation service includes the following fixed elements:
- Intake interview (2 hours)
- Define tag management and digital analytics strategy (4 hours)
- Write data collection document (8 hours)
- Configure Google Tag Manager and Google Analytics (2 hours)
- Offer developer support throughout implementation process (4 hours)
- Pre- and post-delivery quality assurance testing (2 hours)
- Handover and post-delivery support (2 hours)
Simple implementations may include some custom elements:
- Youtube tracking
- Download tracking
- Form submission tracking
- Scroll Depth tracking
- Cross Domain tracking to max 3 domains/countries
- Internal/External IP filtering
- Setup of 3 goals in Google Analytics
More complex implementations require more time and include the following situations:
- Static Data Layer definition
- Cross Domain tracking over multiple domains/countries
- Ecommerce tracking (Enhanced Ecommerce)
- Internal Promotions tracking (Enhanced Ecommerce)
- Advertising tag migration from source code
- User ID tracking
- Single Page Application tracking
- Data Import Setup (ie. End-to-End tracking, Paid Traffic Costs)
PROJECT DELIVERABLES
All implementations will be delivered based upon the implementation document and any agreements made with the client specifically. For Google tools, a new (or optimized existing) Google Tag Manager and Google Analytics account/property will be created including a maximum of 3 views (Production – Filtered, Production – Unfiltered and Development). Documentation will also be handed over upon delivery.
MINIMAL PROJECT LENGTH
24 hours (common length 40 hours)